Monday, May 9, 2011

16 “Easy” Steps - Apple From a Computer to a Lifestyle

As far as computer operating systems go, Microsoft is king. However, the power of Apple cannot be denied. The brand has fought back the industry giant by creating a lifestyle around the brand, resulting in a personal connection, between man and machine, with their technology. How has such a phenomenon occurred?

Have you ever walked into an Apple Store? It’s trendy, sleek, and pristinely white – and their technology solutions can be summed up with the same adjectives as well. Whether you’re getting a MacBook, iPhone, or an iPad, they are all presented to you in a clean, minimal, yet enticing package. Inside each one is an operating system that is relatively simple to use, yet extraordinarily powerful and easy on the eyes. Each store, product and sales advisor has a common image – young, cutting edge, uncomplicated. Apple is an experience.

It has been 35 years since Apple was founded. It was a long climb to the top for the company, but boy have they made it there – even with their share of pitfalls and missteps. And I’m sure Steve Jobs wishes he had a German microwave time machine, like the guys in the series The Future Machine, so he could go back and fix a couple of mistakes (Lisa). Nonetheless, Jobs and Apple Acer as07b41 battery Acer aspire 5520 battery have been integral in the evolution of computing as we know it and, today, Apple is not just a technology company, it’s a lifestyle.

1976 – High school buddies, and dropouts, Steve Wozniak, Ron Wayne and Steve Jobs found Apple Computer. Their first product, Apple I, is hand built by Wozniak and first shown at the “Homebrew Computer Club” in Palo Alto, California.

1977 – The company becomes incorporated, without Wayne, who sold his shares for $800. Wozniak and Jobs unveil the Apple II, the first personal computer in a plastic case with color graphics, at the “West Coast Computer Faire.” Cassette tapes are used as storage devices. By the end of the 70s, Apple has a full staff of designers, programmers and a production line.


1983 – Apple creates “Lisa,” a desktop for businesses with a graphical user interface. A year earlier, Jobs was removed from the Lisa project. He then began working on a new, low-cost computer project, the Macintosh. There is an in-house war to see which computer would be released first. Lisa won but was a commercial failure due to high pricing – $10,000 ($21,693.67 in 2009 dollars).

1984 – Apple debuts the Macintosh personal computer. It is announced with the infamous “1984” commercial during the Super Bowl. The commercial gives the Macintosh a boom in sales but quickly falters due to high pricing and limited software. The following year Jobs leaves his brainchild company.

1991 – After the immense blunder of the Macintosh Portable in 1989, Apple makes a slow comeback with the Powerbook 100, its first hit portable computer Acer aspire 5920 battery Acer aspire 6935g battery . It weighs 17 pounds and had a 12-hour battery life. Apple also introduces System 7, a major upgrade to their operating systems, bringing in color and updates on their software.

1994 – The Newton, Apple’s first foray into the PDA market, debuts. It has a stylus touchscreen and contained many tools found in today’s smartphones such as an address book, a calendar and an e-mail function. Though a commercial flop, it helps pave the way for Palm Pilots, Blackberries, and Apple’s iPhone and iPad.


1997 – Apple co-founder Steve Jobs rejoins Apple and became CEO of the struggling company, which had lost $1.8 billion in the previous two years. Jobs introduces a new line of Macintosh computers called G3. He also demonstrates a new web site that lets people order machines directly from Apple.

1998 – Apple unveils the iMac desktop computer, which has a unique, bubble-like shape to it and is available in multiple colors. It sells nearly 800,000 units in its first five months. Apple also purchases Macromedia’s Final Cut software.

2001 – Along with the development of OS X, their newly overhauled operating system, Apple also introduces the iPod, a digital audio player capitalizing on the mp3 revolution. Over the next six years, Apple sells over 100 million iPods. The first Apple Retail Stores open in Virginia and California, allowing consumers to come in and check out the latest Apple products before purchasing them.


2003 – The iTunes Store opens allowing Mac and iPod users to shop for music, audiobooks, movies, and TV shows for download over the Internet.

2005 – Jobs announces that Apple Dell d620 battery Acer aspire one zg5 battery would start producing Macs with Intel processors by 2006. The iPod adds video, and Apple fills out its portable media line with the low-end iPod shuffle, and sleek iPod nano.

2006 – Apple makes the complete transition to the Intel processor. In doing so, they retire their Power Mac, iBook and PowerBook. In their stead came the Mac Pro, MacBook and MacBook Pro.


2007 — Apple enters the mobile phone realm with the announcement of the iPhone. The device features one button on its sleek body and a “virtual” display with Wi-Fi capabilities. They also introduce Apple TV.


2008 — Apple opens the App Store as an iTunes update. The store features small applications including games, social media tools, and business tools adding additional functionality to the iPhone and iPod Touch. Apple also releases the Macbook Air, a slim, ultra-portable computer.

2010 – Apple releases the iPad Sony vgp-bps13 battery Compaq nc4400 battery , running similarly to the iPhone, with apps, and audio/video playback, except with a much larger interface, and lacking cellular phone capabilities. 300,000 iPads were sold on the first day of its release and 500,000 by the end of the first week.


2011 & Beyond – Apple rumored to join Amazon and Google in the development of their own cloud-based storage system called iCloud.

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